The world of advertising and marketing has never been more challenging and pervasive than today when most marketers rely on the Internet to market their trade and their wares. Internet has indeed changed the world of marketing and many are cashing in on this trend.
One of the most sought-after strategies in Internet marketing is email marketing. Anyone can send people emails about the products and services he is trying to sell. However, most Internet marketers are faced with the challenge of how and where to get their list.
Having a list of people to send the information needed to be disseminated will make the job easier and more efficient. The good news for those starting out in Internet marketing is that an email list of targeted people can be easily obtained through various means.
However, anyone doing Internet marketing should make sure that the email he is sending is not perceived as a nuisance by the recipients. It should be the mantra of every responsible Internet marketer to send only emails to people who have given prior approval or acquiescence to receiving such emails. Otherwise, a person would risk being blacklisted by some sites and also the risk of being blacklisted by his target customers.
A person must know how the mind of an ordinary person works if he wants to build a targeted massive opt-in list. Every Internet marketer must know that everything has a price. With this knowledge, he must know what it would cost him before anyone would willingly give him his name or email address.
Every person will hesitate in revealing or in giving away for free what he has or owns without anything in return. Thus, an Internet marketer who wants to build a massive opt-in list must offer something n exchange for what he wants. It can be anything that will attract his targeted market and will encourage them to join his opt-in list.
Of course, a person can always tell himself that he has a very good site and the sign up box in his page will take care of building his opt-in list. Well, he is partly right because if his page is good then he will be able to get one or two or even more sign ups. However, this will not yield a massive opt-in list.
A person should make his targeted market a reason for signing up in his list. He should make them feel that he is doing them a favor just by being a part of that opt-in list by giving them very attractive incentives if they decide to sign in.
People will always grab every opportunity to learn something or to earn something. Anyone who can provide an ebook that guarantees more knowledge or more earning opportunities for people will have more chances of building a massive opt-in or permission-based list. How-to ebooks will always be a sell-out among people who want to learn more in order to make their life better or in order to make a little money on the side.
But what if the marketer does not have these products? He can surf the net and look for ebooks that he can distribute freely to his target market in exchange for their sing ups.
Another useful incentive is to allow the target list to download a certain program in exchange for their sign ups. This will always be a come-on especially if the downloadable programs are very useful and attractive to the market.
Allowing some privileges to people who will sign up in the list will also be attractive. Provide a teaser to the website and then inform the visitors that the rest of the entry is available only for members. And before becoming members of the site, they must have to register or sign up. Make sure they agree to the condition that they will only be able to become regular members if they accept the publications or other materials you will send by email.
No matter what the number of subscribers a site owner may have, it will not matter much unless he can keep them. It is thus very important to build trust with the subscribers and supply them with exciting content regularly to keep them hooked
It does not matter how many people sign up for the opt-in list, this will not be effective if they do not come back for more. This means that every marketer should make the incentives or the publications more exciting for the members so that they will keep on coming back for more.
It requires a long term relationship before the marketer and his members will be able to build a relationship based on trust. Thus, every Internet marketer should try his best to keep those in his opt-in list interested in what he has to offer.