From affiliate links, to upsell, there are many forms of acceptable advertising in your E book – advertising that you can take advantage of to create additional streams of income, or promote your own products more.
One of the most common ways to add advertising to your book is to add an appendix of recommended resources and more – these resources can be considered a valuable and viable advertising method. These can be from your own products, of matching niche, or area of sale – or from other, select marketers that gives you benefit that you can measure and justify to your readers. Its not a good idea to promote too much, or your book will lose perceived value – add only carefully selected affiliate links.
Another powerful advertising method in your arsenal is to add a promotion for a product right at the start. This should be for one of your own projects, and will give your readers a reason to automatically sign up.
In freely distributed e books you can build up reasons as to why your customers should buy something – in an ideal world, everything would be free, but the reality of marketing is that the most important tools cost money – whether they are yours or not, you can promote them in the book, making it a viral way to push your own affiliate link to others. These e-books are usually in support of your main ‘niche’ area, and make your point all the more valuable, and attainable.
Any tool you choose to promote should be one you’ve personally used in the past and has produced tangible, measurable results for your projects, should match your overall theme of your niche, or supplement it in greater detail. This will produce a higher trust metric, which, in turn leads people to buy from you far more often.