Regardless of the business you’re in, there is one thing all businesses share: they have competitors. Granted, this isn’t true for a monopoly, but that isn’t likely to happen online, The most likely scenario on the internet is finding a competitor, or two, or a hundred all competing for that number one spot. If you have an online business you have joined the competition. In order to win, you must know the rules for successfully competing. It’s a game with dire consequences, and winning is the only goal.
Search Engine Optimization is an important method you can use to efficiently compete with others in your field. In order to compete, however, you need to know and understand whom you are competing with. You have to understand competition even more than you know your business. And, luckily, there are methods available to help you do this.
You need to visit your competitor’s sites. Look for all the sites you can come up with that may be selling anything similar to your product, and then visit each one. Take note of those who top the search engine lists. You need to discover how these sites got to the top of the list. During your visits, notice design, keywords and anything else that might influence a search engine rank.
Once you’ve completed your research, search for ways to increase the quality of your own site. Think about different kinds of content, more effective keywords, and any other changes that will make your stand out above the competition. Keep in mind, that this is an ongoing process. You will need to do this on a regular basis to stay above the competition.
In addition to looking to others for ideas, try to come up with methods that others haven’t tried yet. New and different will increase your position. Just make sure whatever you try that is new or different has a test drive before you depend too much on it.
A final note: keep going over what you find. Decide what is effective and what fizzled out. Watch your competitors for what they are trying. This is a never-ending process. It is the most effective way to win over the competition online, and it will be decide your success or failure.