Outbound telemarketing has been around for a long time. However, it is only in recent years that it has been creating a large buzz around itself. Perhaps one of the most well-known hubs for these jobs is India, where the largest telemarketing industry can be found.
On the most basic, outbound telemarketing is but one of the two most well-known types of telemarketing. It refers to the type in which the person or telemarketer calls the prospective consumer to promote or sell product. It is typical in an outbound telemarketing that the agents obtain telemarketing leads where they base their contacts. The leads are actually the list of the potential customers. So from such list, the agent doing an outbound telemarketing calls the person to sell a particular product or service.