Autoresponders are one of the most important marketing tools that you can have if you are doing business online. In fact, the
only thing more important that the autoresponder is your opt-in list! But all autoresponders start out without a list – the list doesn’t
exist until your autoresponder mailing list starts filling up with names and email addresses!
The easiest and fastest way to build up an email list is to give things away for free. Some marketers will tell you that this is a
waste of time – and if you already have a list of one hundred thousand people that you can market to, then it probably is. But for
those who do not already have a list, this is the way that it gets built! You simply pay for advertisement to promote your freebie.
Don’t think of this as lost money, think of it as an investment in future earnings.