Blogs are a wonderful, viral tool that you can use to your advantage by giving away your mini e-book via them. If you haven’t got a blog you can get started in about five minutes at places like http://wordpress.com or http://blogger.com. Even though you don’t have a sales page on your blog, you can still post about, and link to your new product, and promote via a channel that search engines love, and are increasing in leaps and bounds every day.
Care should be taken when generating traffic for your blog – you can post all about the benefits of your e-book on your own blog, but to get traffic back, you’ll need to consider finding blogs that are in your niche, or promote TO your niche and comment on them – offer something meaningful, as blogging has the same ‘spam’ problems as email, and people are very sensitive to others coming in and simply advertising on their blogs via comments.
Aside from the spam issue, commenting well on other blogs leads to others coming back to YOUR blog to see if you’ve got any other information that they might be interested in – and increasing your status as an ‘expert’ on a certain niche.