Paying for advertising in newsletters, magazines and e-zines

There are many venues both offline and on that allows you to purchase advertising, and its important to be aware of the positive and negative aspects of this kind of advertising before committing a budget to it.

Off line advertising is best used by targeting a demographic (or niche) that you expect would be interested in your mini e-book and marketing direct to them – you can do so through various means, such as contacting magazines or newsletters in your niche and either paying or placing an ad following their guidelines. You’ll probably want to look into the ‘alleged’ return rate on ads – you’ll never know what the actual one is without experimenting yourself. Its important to check this before placing ads so that you can decide if your advertising budget can stretch to it, and whether the returns (or responses) are worth it.

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Mini e-book cover design

A key ingredient of creating a mini e-book is designing the mini e-book’s cover, and matching banners, buttons and sales pages. This is one of the essential parts of creating a professional impression that will actually have a high conversion rate.

You can either hire a professional to design your e-book cover – use a package of ‘stock’ covers that you can then alter or you can design them yourself.

Designing your mini e-book yourself requires software – Photoshop, Paintshop Pro, or GIMP to name but a few, and stock images, which you should carefully check the license of. If you’re a photographer yourself and have professional quality photos, or know one, they might be a good person to contact, otherwise look for sites that deal in royalty free images.

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The pros of mini e-books

There are many ways you can create and generate profits – from search engine optimization to using your mailing list to retain visitors and traffic once they’ve been converted to subscribers. In this article, “the pros of mini e-books” we will highlight the various ways you can use mini e-books to create additional traffic.

Mini e-books – the pros: simple, fast to create and of higher perceived value than articles, by bundling any report, white paper or collection of articles in PDF format or other distributable file type, will automatically increase their perceived value. This means that people will more than likely take their time to read it, rather than just discarding it. Once they’ve read it, they are also more likely to tell others about it, if the information is viable and strikes a chord with them.

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WHAT AN E-BOOK IS NOT

Today, more and more people are resorting to leaps and bound with the Internet bandwagon due to the wealth of information and technology, and thus the Internet has become a valuable commodity.

Moreover, the Internet has become the place for a new diversity of commercialism and entrepreneurship. Because of its potential in reaching a vast number of people with just one click, the Internet had provided many people a lot of financial opportunities.

This is where the e-book business comes in. Since the advent of the Internet, the e-book business had claimed its aptitude of being the Internet’s most profitable business in the industry.

But then, there are still people who just don’t know what e-books are. E-book is one of those things you know you have to learn but don’t know how to get them. That’s why it’s important to know so many things about them especially to those who wish to have one.

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How to Price Your eBook

You’ve written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it’s of little value, and they won’t purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $39.99, and later reduce it to $24.95, don’t you think the people who bought it for $39.99 are going to be PISSED?

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Steps to Publishing Success

Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success.

First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

Let’s begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can’t seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn’t finish. Write down these points so they are crystal clear to you. Read other people’s books for inspiration and to discover what you should avoid as a writer.

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Unique mini e-book branding

One of the few things you’ll need to consider throughout the creation of your mini e-book is the question of keeping it unique. Branding is especially important if you plan to give your e-book away for free, as many other ‘free’ e books will probably exist in your niche already – and your product has to stand out.

One of the more common ways to create a branding slant is by finding that controversial angle – if you’re in a controversial area already, like politics, religion, or the adult industry, this may not be as hard as it may be in, say, marketing. If you’re already well read in the niche, you may find it very simple.

This works best with passionate and polarized headlines, compelling angles and graphics that stand out – people will be interested in seeing why you’re taking such a compelling and radical angle, and will probably download your mini e-book just to find out. It isn’t however, without its detractors, so be prepared for people arguing with you if you take this route.

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A list of e-book directories

Though link farms do nothing for your page rank and directories frequently fall under the same category, e-book directories are a great way to ensure that your e-book receives attention.

We’ve included lots of links to get you started.

http://www.ebook2u.com/ – Ebook2U is a free e-book only directory – which means you can target those affiliates and people looking for highly targeted niche content. You can promote well in this directory.

http://www.mindlikewater.com/ – This huge directory accepts free and paid listings. With a vast array of categories and areas, you can list your e-book within many different areas to maximize your niche exposure.

http://www.wisdomebooks.com/ – Wisdom e-books is another site that allows you to list your e-books – its business category contains a lot of free and purchasable e-books, but doesn’t really have much niche targeting capability.

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Ebooks are Promotional Powerhouses

Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It’s obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let’s look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don’t need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

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The visitor ‘bribe’

It doesn’t matter what you’re selling – or how brilliant your copy is, sooner or later, you’ll need to consider the fact that the money, for most, is in the list.
‘The list’ is your mailing list – and to create a sustainable source of income, you need to develop a list worth hacing access to.

Central to this, and the one of the best ways to convert visitors into subscribers is to bribe them. Not quite in the old fashioned way of offering money – but in the very real way of offering them something for virtually nothing – your mini e-book for their address.

Its important to remember though that people are so used to being deluged with spam, and are naturally distrustful in giving their email address away, that they may use a ‘throw-away’ address for their subscription, which means that your bribe has to actually catch their attention.

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