You’ve written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it’s of little value, and they won’t purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $39.99, and later reduce it to $24.95, don’t you think the people who bought it for $39.99 are going to be PISSED?
Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success.
First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.
Let’s begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can’t seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn’t finish. Write down these points so they are crystal clear to you. Read other people’s books for inspiration and to discover what you should avoid as a writer.
One of the few things you’ll need to consider throughout the creation of your mini e-book is the question of keeping it unique. Branding is especially important if you plan to give your e-book away for free, as many other ‘free’ e books will probably exist in your niche already – and your product has to stand out.
One of the more common ways to create a branding slant is by finding that controversial angle – if you’re in a controversial area already, like politics, religion, or the adult industry, this may not be as hard as it may be in, say, marketing. If you’re already well read in the niche, you may find it very simple.
This works best with passionate and polarized headlines, compelling angles and graphics that stand out – people will be interested in seeing why you’re taking such a compelling and radical angle, and will probably download your mini e-book just to find out. It isn’t however, without its detractors, so be prepared for people arguing with you if you take this route.
Though link farms do nothing for your page rank and directories frequently fall under the same category, e-book directories are a great way to ensure that your e-book receives attention.
We’ve included lots of links to get you started.
http://www.ebook2u.com/ – Ebook2U is a free e-book only directory – which means you can target those affiliates and people looking for highly targeted niche content. You can promote well in this directory.
http://www.mindlikewater.com/ – This huge directory accepts free and paid listings. With a vast array of categories and areas, you can list your e-book within many different areas to maximize your niche exposure.
http://www.wisdomebooks.com/ – Wisdom e-books is another site that allows you to list your e-books – its business category contains a lot of free and purchasable e-books, but doesn’t really have much niche targeting capability.
Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It’s obvious why electronic self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.
Having said that, let’s look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.
For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don’t need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.
It doesn’t matter what you’re selling – or how brilliant your copy is, sooner or later, you’ll need to consider the fact that the money, for most, is in the list.
‘The list’ is your mailing list – and to create a sustainable source of income, you need to develop a list worth hacing access to.
Central to this, and the one of the best ways to convert visitors into subscribers is to bribe them. Not quite in the old fashioned way of offering money – but in the very real way of offering them something for virtually nothing – your mini e-book for their address.
Its important to remember though that people are so used to being deluged with spam, and are naturally distrustful in giving their email address away, that they may use a ‘throw-away’ address for their subscription, which means that your bribe has to actually catch their attention.
An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.
This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.
Using viral E-books as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable E-books that have been written by others. Just use your favorite search engine and do a web search. You will find many rebrandable E-books that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the E-book is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.
Many people offer reprint rights on their articles now a days, and these can dramatically speed up your mini e-book development time by giving you content that you didn’t have to write to use in your book.
It takes a bit of planning, in most cases, but you can follow some proven steps to get yourself in a position to compile a set of articles into a mini e-book.
Your first step is to find high quality content, within your niche – there are a tonne of article directories out there that bring together quality content in one place. Browse them for content that would fit with your e-book and choose your articles carefully.
What makes an E book a mini e-book? Most e-books are over 30 pages in length some range to 300+ pages – like like Ken Evoy’s. Some smaller e-books, cover their topics in 30 to 70 pages. They are complete and all encompassing.
In contrast to the e-book is the mini e-book. And its major difference is its length, under 25 pages or less. And another distinction is that a mini e-book is designed around a very specific and focused niche – it should also give a ‘call to action’ – to make a purchase, seek out more information on your sites or sign up for your mailing list or newsletter, or your blog.
Mini e-books can be a ‘lite’ version of full report that you’ve produced, or a summary of the benefits of your sites – or give information that you support in greater depth on your site. Your e-book should be carefully crafted to answer enough, but keep your readers wanting more – more that you can provide on the site.
There is a lot of discussion in the mini e-book niche marketing community about whether to give mini e-books away for free. Many say this leads people to believe they are of low or no value, and to overlook the information – others say its a great way to build trust, your list, and your reputation as a guru.
A great example of the latter school of thought is Jimmy D Brown – he’s built his reputation and empire in the fact that he gives away e-books, which, he says, leads to a higher yield in sales, more significant profits and of course, more sign ups. These sign ups are already interested in what he’s got to say, and know what quality his information actually is, so they are more inclined to purchase from him again.