Even once you’ve got past the starting-up stage, there are still plenty mistakes to be made, and most of them are going to be made in your make-or-break year — the first one. Here are the top five things to avoid.
Waiting for Customers to Come to You.
Too many people wait for their customers to phone, or come to the door, or whatever. They get one or two customers through luck, but nothing like enough to even begin paying their costs. These people sit around, looking at their competitors doing lots of business, and wonder what they’re doing wrong.
You can’t be like this. You have to go out there and actively try to find customers. Talk to people, call them, meet with them — whatever you do, don’t just sit there!
Spending Too Much on Advertising.