Website owners who want to promote their sites have to choose from the multitude of marketing strategies that are available both in and out of the Internet. While traditional marketers would gladly use the old methods, the new breed of Internet marketers will choose an Internet based marketing strategy anytime.
The rage among Internet marketers is the use of email marketing to promote their sites. Email marketing makes heavily relies on a good list of email addresses that the marketer can get his hands on.
Of course, anyone can send promotional emails to just about anybody who has an email address. While this method will guarantee a massive list for the marketer, it will nevertheless not serve his purpose because not everyone in that list will welcome the information he is going to share.