The only direction for anyone involved in business is forward. This is to keep it going against other competitors who will also want to have a share in the market. Now, the person can try to win the battle alone but it is better to get some help along the way.
The entrepreneur can hire additional staff but if this is too costly, a good approach that can also have productive results is viral marketing. All the individual has to do is write a message and then email this to someone who in turn will do the same similar to a chain letter.
The only difference is that the person will not get any bad luck for disregarding the message but may get incentives or earn commission should the customer refer someone else who is interested.