The Overture Search Tool is a wonder to behold. There are so many tools and so much help available at the site that when you visit you will be asking why nobody has told you about this before now. The costs are small and the services are large and extremely helpful to Internet entrepreneurs. It is free to join the site and there are so many ways for you to help yourself. You can locate the best keywords for your business you can find out what the top bid is on the best key words and you have to opportunity to place a higher bid. For only the very small price of $1.99 you can get even more help….and from professionals.
Many people make the mistake of choosing a highly competitive niche and developing a business idea around it, only to find that the market segment is so inundated and crowded with competitors that it’s virtually impossible for a new comer to make any money at all. Many new comers start off by choosing a niche that is far too broad and as a result far too crowded. If you’re thinking of building a niche marketing website, a quick check using any online keyword research tool will tell you if this is the case.
Even if you get there first and discover a unique tight niche and create products and services to offer your customers, the existing internet marketers will notice you have discovered a profitable market segment, and you will soon find yourself having to compete with them. In no time at all when someone searches for a keyword similar to yours, they’ll be amazed to find that there are so many other websites serving the same customers.
Niche marketing is a very exciting place to be these days. It has not only given new life and excitement to internet marketing, it has also provided a very viable business to budding internet entrepreneurs with a unique product to sell.
Starting with what you have
If you are a new internet marketer and want to build a niche market, you can start with your current list. If you have kept a careful record of your clients which includes their particular interests, you already have a pretty good idea of who and how many would be interested in your niche product. However, if you’re a newbie niche marketer, you will have to start from scratch.
Comparing niche marketing and an Internet marketing niche is equivalent to comparing apples with oranges. Apples and oranges are both fruit. Niche marketing and an Internet Marketing niche are both forms of Internet marketing but as different as apples are from oranges.
The term ‘niche marketing’ means selling a specific product to a specific type of buyer. There are far less competitive niches than an Internet marketing niche. Most niche markets are more open to the latest marketing strategies, as well. Small niche markets are not over stocked with gurus and wise men and are much easier for the beginning marketer to break into. A niche market allows you to promote your own niche product or that of a niche affiliate product. There is a niche market for anything and everything you can imagine. All it takes to break into a niche market is a good idea, a good product created by you or someone else that will appeal to certain people, some advertising and the desire to succeed.
It is just one of those hard, cruel facts of life that the big boys have all the money they need to advertise and sell their products and us little guys are on advertising budgets that are so small they probably don’t add up to what the big boys spend on paper clips in a month. Competing with the big boys isn’t feasible…or possible, for that matter. So what are us little guys supposed to do?
Niche marketing is our answer. We can’t advertise our products and services to the world at large but we don’t have to be able to do that to be able to make a pretty decent living… thanks to the Internet.
Niche marketing is selling specific products or services to a limited audience. One person with a computer, an internet connection and a good idea can go into business for himself on the Internet and target the people who would be most interested in what he has to sell and do all of the above on a very limited advertising budget.
The day may come when people do all of their researching and reading online but it isn’t here yet. Fiction, of course, will always be in print… it would be hard to curl up with a good novel in front of the fireplace on a cold winter day with a computer. Research, however, may eventually all be done online. People buy ‘how-to’ books and books that are devoted to solving their problems and/or making their lives better every day. By identifying the hot market books that are being sold in bookshops (online and off line) you can identify a hot niche marketing topic.
Newcomers to the world of internet marketing find it very difficult to get their first few sales. This is largely due to an apparent lack of credibility in the eyes of the customer. Let’s face it you are completely unknown, why should they trust you?
Your first major hurdle to cross is that of improving your reputation and credibility. One way of improving your credibility is to become well known amongst those members of the internet community that frequent your market niche. There are other relatively simple things related to your website which also have a huge impact on your credibility.
The following points all contribute in some way to the first impression your website creates in the minds of your customers and they all go a long way to establishing or destroying your credibility…
You may have a niche marketing website that just isn’t producing sales for you at the rate at which you had hoped it would…..or maybe it isn’t producing any income for you at all or it could be that you haven’t actually figured out that what you are selling is, in fact, a niche market product. You might need to do a little ‘tweaking’ and modify your strategies somewhat to get the site performing better. There really are some things that you can do to improve your existing product.
Step #1: Bill Cosby, the famous entertainer, once said, “I don’t know what the secret of success is, but I know the secret of failure and that was trying to please everybody.” He was right. You can’t please everybody and you can’t sell to everybody either. It’s possible that you may simply need to narrow you market, identify you product as a niche marketing product and advertise it accordingly.
Why settle for second best with a meaningless domain name when you could easily find a sales pulling domain name for any website that sells a product or service?
A good domain name that describes your product or service gives it credibility, for example www.goldjewlery.com looks professional, is descriptive and easy to remember. Compare that to www.geocities.com/jewelry/gold.html…
If you have created a product, don’t name it and then try to find a domain name… The trick is to find your domain name first and name your product after it using these brainstorming tips:
1) Conduct keyword research related to your product or service by using these services to see what people are searching for:
When somebody visits the sales page of your niche website, they are looking for a solution to one of their problems, they have an itch and they’re looking for a way to scratch it. They are not there to buy your product… That is the last thing on their mind. Your website has got their interest and they’re checking it out, no more, no less.
Now it could be that they are in a bad mood and on that particular day they don’t like your writing style, or they might be late for another appointment and don’t have the time to fully read your sales page, what ever the reason they won’t be buying your product today… and then they’re gone. In fact most sales pages are lucky to convert 4 out of 100 website visitors into customers. That means 24 out of 25 visitors will leave your sales page without buying.