Making Friends for SEO – Tips on Social Bookmarking

People make friends for a variety of reasons. They can make friends because they simply desire to have an additional companion. They can make friends to have someone to talk to about a similar interest or to find one who can also become his business partner as well. In the Internet, however, there’s only one reason why websites or blogs make friends with other websites, and that’s because of SEO.

You bookmark a particular website because there’s something about it that you like. You’re also bookmarking a site because you wish to visit it often on a click of a button instead of having to type its whole URL over and over. All your bookmarks are stored in the hard disk of your computer.

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The Real Buzz on the Value of PageRank in SEO

People involved in search engine optimization or SEO are now asking about the real value of PageRank. Perhaps it is one of the most frequently asked in SEO forums. A lot of people have been wracking their brains just to find ways of increasing their PageRank ratings, but what is really its value?

PageRank is basically one of the components of the ranking algorithm implemented by Google. In short terms, it ranks the pages that appear in the search results in a scale of 0 to 10, with 0 being the lowest and 10 being the highest. All other factors equal, a page that has a higher PageRank is more popular than one with less PageRank. But PageRank alone is not an accurate measure of a website’s ranking, and thus the extent upon which the value of PageRank for SEO is still being questioned.

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How Google’s PageRank Determines Search Engine Optimization

Some internet search engines are set up to look for keywords throughout a webpage, they then use a mathematical equation that takes in the amount of time the keywords appears on the webpage and factors it with the location of the keywords to determine the ranking of the webpage.

Other internet search engines use a process that judges the amount of times a webpage is linked to other web pages to determine how a webpage is ranked. The process of using links to determine search engine ranking is called link analysis.

Keyword searches and link analysis are both part of a routine internet search engine procedure called search engine optimization. Search engine optimization is the art and science of making a website attractive to search engines, the more attractive a website appears to the search engine the higher it will rank in searches and in the world of internet searches ranking is everything.

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Spamdexing-the Bane of Search Engine Optimization

Methods that manipulate the relevancy or prominence of resources indexed by a search engine, usually in a manner inconsistent with the purpose of the indexing system is called Spamdexing.

The sheer amount of information available on the internet is mind-boggling. In 2000 a study indicated that the internet’s search engines where only capable of indexing approximately sixteen percent of available pages. That sixteen percent adds up to pages and pages of potential hits. There are typically ten hits per page. The average internet user never goes farther then the first set of ten. Webmasters use a variety of techniques to increase their ranking. The art and science of making web pages attractive to the search engines is called search engine optimization.

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Tips on article marketing and SEO

Any website owner engaged in an online business would know how significantly related marketing is to search engine optimization. SEO or search engine optimization is a very good tool used by web marketers in promoting their sites to the world-wide web.

While traditional marketing makes use of promotion including product testing, personal promotions, joining trade fairs and the likes, modern marketing makes use of SEO techniques to make the site easily identifiable and searchable by the search engines.

A person who knows good SEO will most likely be able to improve the ranking of the site or the page in search engine results. No one really knows the exact keyword density needed to be on top of the search engines but good SEO techniques will be able to help the site rank among the top search results.

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Basic Information about Search Engine Optimization

Fifteen years ago if we need information we had to go to library. Writing reports, and preparing for test required hours of scanning shelves filled with books, blowing large chunks of change in the copy matching, checking out a mountains of books, and squinting at microfilm. The internet has chanced all of that. Now when we need to learn something all we have to do is boot up a computer and connect to the internet.

Most people have an extensive favorites list on their computers, a simple click of the mouse and they are at their favorite website. This is a handy feature if you do a lot of online shopping at a particular store or spend a lot of time at a specific chatroom. When they need to use the internet to gather information most people consult an online search engine.

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Selecting a Search Engine Optimization Company

A Search Engine Optimization Company can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month. Since this takes a lot of time, effort, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high search engine positions on your own.

However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization company.

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The Relationship Between SEO and Blogging

According to one consumer report, almost every American home in the United States has a computer. This is used either for personal or for business and those who need to do some research have to do it using one of the various search optimization engines.

The best way to use the search optimization engine will be to type in certain keywords to get to that site which is also the same technique that website developers use to get more traffic.

Lately, there is another way to get to maximize the SEO and this is better known as blogging.

Blogging is a process in which a user expresses an opinion and at the same time uses this to promote the business. Relatively new, software analysts believe that the number of bloggers has doubled in less than 2 years ad predict that this will continue in the next few years.

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Search Engine Keywords Selection

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically.

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Evaluating Web Site Performance

Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities.

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