Learn How to Blaze a Trail of Cyber Glory from SEO Gurus

Don’t you think it’s better and more effective to learn from an established SEO guru? Instead of learning about the many secrets of search engine optimization from anonymous or little-known authors, don’t you think you’ll spend your time more productively if you learn from the masters themselves?

More importantly than learning SEO tips and techniques, you’ll also be inspired and motivated with how these SEO gurus came to be where they are now: on top of the search engines, of course!

SEO Guru #1 – Steve Wiideman
Popularly known as the Orange County SEO Expert, Steve Wiideman is the man to contact when you’re making business in this side of California. In his website SteveWiideman.com, the SEO guru offers his readers a chance to receive a monthly newsletter brimming with tips, techniques, and other important resources to help you advertise about your online business effectively. You can also join the forum in his website and interact with Steve Wiideman himself and other Internet marketing experts just by registering for an account.

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Natural Search Engine Optimization or Pay-Per-Click

The internet is literally like having the world at ones fingertips. Not only does it provide families a cheap way to stay in touch (e-mail and instant messaging), it allows students to cram for finals and write last minute papers in the middle of the night, long after the library has closed, but the internet is suddenly a way for the smallest business to break into a global market.

Let’s pretend that you are the owner of a small novelty store in a small rural town in the Midwest. Most of your merchandise is handmade trinkets and crafts created by the residents of the small town (on commission so the up front cost of most of your merchandise is minimal). Although business is slow during the winter months during the tourist season you turn a tidy profit. One day as a Chicago tourist purchases a photo of the late afternoon sun glinting off a herd of sleeping cattle she mentions that she wishes you had a website so she could purchase quaint Christmas gifts for her family. As she leaves the story, her wrapped photograph tucked under her arm, you stare at your computer.

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Monitoring Search Engine Positions

Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.

This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.

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Making Friends for SEO – Tips on Social Bookmarking

People make friends for a variety of reasons. They can make friends because they simply desire to have an additional companion. They can make friends to have someone to talk to about a similar interest or to find one who can also become his business partner as well. In the Internet, however, there’s only one reason why websites or blogs make friends with other websites, and that’s because of SEO.

You bookmark a particular website because there’s something about it that you like. You’re also bookmarking a site because you wish to visit it often on a click of a button instead of having to type its whole URL over and over. All your bookmarks are stored in the hard disk of your computer.

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The Real Buzz on the Value of PageRank in SEO

People involved in search engine optimization or SEO are now asking about the real value of PageRank. Perhaps it is one of the most frequently asked in SEO forums. A lot of people have been wracking their brains just to find ways of increasing their PageRank ratings, but what is really its value?

PageRank is basically one of the components of the ranking algorithm implemented by Google. In short terms, it ranks the pages that appear in the search results in a scale of 0 to 10, with 0 being the lowest and 10 being the highest. All other factors equal, a page that has a higher PageRank is more popular than one with less PageRank. But PageRank alone is not an accurate measure of a website’s ranking, and thus the extent upon which the value of PageRank for SEO is still being questioned.

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How Google’s PageRank Determines Search Engine Optimization

Some internet search engines are set up to look for keywords throughout a webpage, they then use a mathematical equation that takes in the amount of time the keywords appears on the webpage and factors it with the location of the keywords to determine the ranking of the webpage.

Other internet search engines use a process that judges the amount of times a webpage is linked to other web pages to determine how a webpage is ranked. The process of using links to determine search engine ranking is called link analysis.

Keyword searches and link analysis are both part of a routine internet search engine procedure called search engine optimization. Search engine optimization is the art and science of making a website attractive to search engines, the more attractive a website appears to the search engine the higher it will rank in searches and in the world of internet searches ranking is everything.

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Spamdexing-the Bane of Search Engine Optimization

Methods that manipulate the relevancy or prominence of resources indexed by a search engine, usually in a manner inconsistent with the purpose of the indexing system is called Spamdexing.

The sheer amount of information available on the internet is mind-boggling. In 2000 a study indicated that the internet’s search engines where only capable of indexing approximately sixteen percent of available pages. That sixteen percent adds up to pages and pages of potential hits. There are typically ten hits per page. The average internet user never goes farther then the first set of ten. Webmasters use a variety of techniques to increase their ranking. The art and science of making web pages attractive to the search engines is called search engine optimization.

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Tips on article marketing and SEO

Any website owner engaged in an online business would know how significantly related marketing is to search engine optimization. SEO or search engine optimization is a very good tool used by web marketers in promoting their sites to the world-wide web.

While traditional marketing makes use of promotion including product testing, personal promotions, joining trade fairs and the likes, modern marketing makes use of SEO techniques to make the site easily identifiable and searchable by the search engines.

A person who knows good SEO will most likely be able to improve the ranking of the site or the page in search engine results. No one really knows the exact keyword density needed to be on top of the search engines but good SEO techniques will be able to help the site rank among the top search results.

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Basic Information about Search Engine Optimization

Fifteen years ago if we need information we had to go to library. Writing reports, and preparing for test required hours of scanning shelves filled with books, blowing large chunks of change in the copy matching, checking out a mountains of books, and squinting at microfilm. The internet has chanced all of that. Now when we need to learn something all we have to do is boot up a computer and connect to the internet.

Most people have an extensive favorites list on their computers, a simple click of the mouse and they are at their favorite website. This is a handy feature if you do a lot of online shopping at a particular store or spend a lot of time at a specific chatroom. When they need to use the internet to gather information most people consult an online search engine.

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Selecting a Search Engine Optimization Company

A Search Engine Optimization Company can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month. Since this takes a lot of time, effort, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high search engine positions on your own.

However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization company.

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