Newer is not Always Better When it Involves Search Engine Optimization

We live in a world where everybody wants the latest and greatest, somewhere along the way we have come to the conclusion that the newer something is the better. If we are buying a CD it has to be the latest release from the new one hit wonder, we don’t care if the song writer couldn’t tell melody from harmony or that the singer is incapable of carrying a tune, all that matters is that it’s new. Each fall hundreds of people scramble to get to car dealerships, frantic to drive the next years models, barely capable of waiting for them to be unloaded off the truck, it doesn’t matter if we are six months behind on car payments on last years model which is in perfect running condition, we’re blinded by all the bells and whistles that the new cars have to offer. People will stand in a long line, overnight, in an electrical storm to simply to spend an unhealthy amount of money on the latest electronic gadget just because it is brand new, we don’t care that in just a few months it will be a fraction of the cost, we have to have it now.

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The ABCs of SEO Success: Why Good Writing is the Best SEO Technique

People primarily use the Internet as a source of information, and perhaps this is the main reason this wonderful invention has been created in the first place. Even though new functions of the have emerged since it first became popular, the people of today still use it to gain knowledge about things of their interest. People are very hungry for information and any method aiming at increasing the popularity of a particular website should prioritize in providing good content for visitors. This is why good writing is perhaps the best SEO (search engine optimization) technique.

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Search Engine Optimization-Web Crawlers

The terms web crawler, automatic indexers, bots, worms, web spiders, and web robots are programs or automated scripts with browse the World Wide Web in a methodical, automated manner. The term web crawler is the most commonly used term.

Web crawlers are a tool used for search engine optimization.

Search engines use web crawlers to provide up to date data and information. Web crawlers provide the requested information by creating copies of web pages that the search engine later processes. Once the information has been processed the search engines indexes the pages and are able to quickly download the pages during a search. The process of web crawling is a key factor in search engine optimization. Search engine optimization is the art and science of making web pages attractive to search engines. Computer people call the process of using a web crawler to rank a website spidering.

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Three Basic Steps to Search Engine Optimization

Search engine optimization is the art and science of making web pages appear attractive to the search engines. The better optimized a website is, the higher the ranking it will receive from a search engines web crawlers, the higher its ranking the more traffic your website will have, the more traffic your website has the more profit your website will generate. The key is good internet search engine optimization.

Why is having a receiving a high ranking so important to the future success of your online business? Studies have shown that consumers seldom look at websites that don’t rank a spot on of the first two pages the search engines displays. Websites that receive a ranking that places them on the third page (or any other pages after that) see a significantly lower amount of traffic at their websites then one that is ranked on the second page. There is even a staggering difference between the first and second page. In the world of e-commerce ranking and strong search engine optimization is everything.

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Google versus Yahoo!

When it comes to internet search engines the top two are without a doubt Google and Yahoo!.

Although the two a fierce competitors they share more common bonds then some people might realize. Both were created by students at Stanford University. Yahoo! was created in January of 1994 by two Stanford graduate students Jerry Yang and David Filo. The pair originally called Yahoo! “Jerry’s guide to the World Wide Web” but later changed the name to Yahoo!, commemorating the word the Jonathan Swift defined in his classic novel Gulliver’s Travels. In the book Swift stated that the word was “rude, unsophisticated, uncouth.” Four years after Yang and Filo had created Yahoo! and introduced it to the world (at this time it was a internet mogul) two different Stanford University students, Larry Page and Sergey Brin, created their own search engine, Google, as a research project, the date was September seventh 1998. Google started out as the search engine used on Stanford University’s website before it went public on August 19, 2004. When 2006 ended Google was the leading internet search engine, it enjoyed over 50.8% of the market.

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Little Know Ways to Link Building Techniques

Link building can test your patience up to its maximum level because of the span of time you have to wait before you can see verifiable results. In fact, experts say that many Internet marketers are easily annoyed with the length of time they have to wait before they can see their site on top rank or their traffic well generated.

What these people fail to realize is that the actual search for those fresh links and index the websites they are connected to will really take time.

Moreover, it takes a conceptually effective link building techniques to facilitate the process. Hence, the more effective your link building techniques are, the more chances of speeding up the results.

This goes to show how link building is so important in Internet marketing success. Smarter Internet marketers know how valuable backlinks are in their business. Hence, they know they have to get the best possible link building techniques available to guarantee their achievement.

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The Majesty of Page Content: Why Unique Content is King for SEO

The Internet is indeed a remarkable invention, and it has been created primarily as a good source of information for anyone all over the world. Even new uses of the Internet has been created since it first boomed in popularity, it is still mainly used as an information center. People crave for information, and that is primarily why they surf the Internet in the first place, and thus any method of increasing popularity of a website must have good information dissemination prioritized. This is basically why unique content is king for SEO or search engine optimization.

Many SEO specialists emphasize on gaining top ranks on internet search engines by loading their content with popular keywords. Indeed this is important so that a particular website would be easy for Internet surfers to spot. However, the optimized content would be quite useless if it does not get visitors hooked to the site because it is uninteresting or unexceptional. The content should be unique and useful enough to keep visitors engaged in the site for it to be considered a king in search engine optimization.

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Search Engine Optimization-Hoaxes

Google believes in having a good time. They especially believe in having a good time on April Fools Day. How does a company who runs a search engine celebrate April Fool’s Day? They set up search engine hoaxes. April Fool’s Day hoaxes are fast becoming a Google tradition.

On April 1, 2000, Google announced its brand new form of search technology, a technology they cheerfully named MentalPlex. How did MentalPlex work? Brainwaves, all the searcher had to do was think about what they wanted to search for, this eliminated the need for typing, effectively eliminating the issue of spelling errors.

In 2002, Google openly discussed the genius behind its PageRank system. The secret? Pigeons or rather PigeonRank. Google was very proud of the way they had created a more efficient and cost effective way to rank pages. They were quick to explain that no pigeons were cruelly treated.

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A Brief History of Search Engine Optimization

Search engine optimization is the art and science of making web pages attractive to internet search engines. Some interne t businesses consider search engine optimization to be the subset of search engine marketing.

In the middle of the 1990s webmasters and search engine content providers started optimizing websites. At the time all the webmasters had to do was provide a URL to a search engine and a web crawler would be sent from the search engine. The web crawler would extract link from the webpage and use the information to index the page by down loading the page and then storing it on the search engines server. Once the page was stored on the search engines server a second program, called an indexer, extracted additional information from the webpage, and determines the weight of specific words. When this was complete the page was ranked.

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Spamdexing-the Bane of Search Engine Optimization

Methods that manipulate the relevancy or prominence of resources indexed by a search engine, usually in a manner inconsistent with the purpose of the indexing system is called Spamdexing.

The sheer amount of information available on the internet is mind-boggling. In 2000 a study indicated that the internet’s search engines where only capable of indexing approximately sixteen percent of available pages. That sixteen percent adds up to pages and pages of potential hits. There are typically ten hits per page. The average internet user never goes farther then the first set of ten. Webmasters use a variety of techniques to increase their ranking. The art and science of making web pages attractive to the search engines is called search engine optimization.

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