When it comes to marketing yourself as a freelance copywriter, it’s important to bear in mind that virtually everything related to copywriting has gone online! Any copywriter who has been around for longer than five years or so will know that new copywriting business used to come from mail-shots, small ads and the dreaded ‘cold calling’. Nowadays, the only realistic way to raise your copywriting profile is via the Internet.
Most copywriters would be in total agreement with that. The question is: have they done anything about it? And the same question goes to new and wannabe freelance copywriters.
So what CAN you do about it? If the phone’s stopped ringing and your e-mail Inbox is full of nothing but unopened spam – it’s time to take stock. The first question is (and it seems almost quaint in the year 2006): Do you have a website?