There are two types of telemarketing services offered by most telemarketing companies since the early days: inbound and outbound telemarketing. In this article, I will talk about outbound telemarketing services which are but the most commonly considered type of telephone marketing.
Now what is outbound telemarketing?
On its most basic, outbound telemarketing is the method of which the telemarketer calls the prospect or customer to promote or sell a particular product or service. Since this method involves a sort of direct marketing which is tougher than inbound, the ones who usually handle the outbound calls are the telemarketing pros, usually college graduates who possess capabilities to deal with complex situations and can help the company’s telemarketing campaigns attain impressive results.
There are a number of outbound telemarketing services marketed by these professionals. Now, let’s take a look at these outbound telemarketing services one by one.