Increasing your website activity does not mean you have to be online all of the time, ducking into chat rooms and onto bulletin boards only long enough to scream out the title and url of your website before they cyber drag you out of the room kicking and screaming. There are a number of ways you can promote your website without sitting in front of your computer all day every day.
The first way to increase your website activity while you are offline is by adding your website address to all of the printed material your business makes. This includes company letterheads, envelopes, newsletters, fax cover sheets and business cards. This is not to say you should not include your traditional company contact address, but your website address certainly deserves a place on all of your literature.