Content management is a critical part of any online publication’s success. Without proper content management, there would be no possible way under the sun to maintain a respectable and organized site.
Properly defined, content management is the technology – it could be an application, a web based script, or any other method that allows for the management of text, data, and multimedia files and their publication on the internet. It helps organize content submitted by writers that may be at different locations. It also has the capability of automatically generating and publishing online content from these sources.
Content management software also helps in tedious tasks involved in such publications. With content management software, archiving, reviewing, editing and collaborating on content becomes a cinch. Without such a system, any online publication would get caught in a mire of manual work – backing up data, collating news articles, and formatting everything for the web.
This is important when you consider the bulk of data that goes through online entities – be they major companies or individual efforts. If one is an infrequent poster, updating his or her site once a month such software would not be needed. However, what if the online entity is a company the updates weekly or even daily – dealing with a large contingent of writers and content submissions.
Content management software makes things simpler by doing manual work automatically; therefore leaving writers to focus on their writing without having to worry about the technicalities of publishing.
Content management oversees the whole lifecycle of digital content. The lifecycle of such content typically involves the following.
1. Submission – Writer submit their content. Content Management software kits often allow online control panels that allow the writers to submit their articles from any location that has internet connection. Some organizations limit the area for submission to their offices. However, the fact remains that such software packages have the power to allow contribution from disparate locations.
Content Management kits then take these submissions, properly tags and dates them and saves them in their databases for processing. This automated organization is a lot efficient than other manual means.
2. Editing and collaboration – In the more manual days (which still includes today), editing and collaborating on projects and submissions was a very time-consuming process. Such activities involved countless drafts going to every collaborator while each one waited anxiously for the content to get through from collaborator to collaborator.
Proper Content Management software bundles allow collaborators to view, edit and collaborate on content simultaneously. This greatly reduces the time for submissions to get to the mill. Editing also becomes simultaneously visible to writers. So greater communication on how the final product should look like is possible.
3. Publishing – Software-based content management makes collating and preparing content for submission as easy as a few clicks. The publisher’s responsibility centers on selecting content to publish and make active. He or she is also responsible for moving active content into an inactive repository when they become dated.
Without such a system, maintaining such online publications would involve a terrific deal of technical skill, not to mention it being overly time-consuming. You don’t have to take on this headache since content management software takes it on for you.
4. Administration – and administrator manages the users and the participants of the whole lifecycle. Whereas such a responsibility involved a great deal of paperwork and correspondence, content management software allows administrators to contact participants and keep track of the organization from the relative comfort of a single workstation. This is a great leap from the days where an administrator had to keep the phone lines burning with calls.
Choose a Package that Suits You
Most online publishing entities will swear by the power of modern content management systems. Without such technology, maintaining an online presence – one that is constantly updated and relevant, involving tons of writers from around the world – would be next to impossible.
Be you a large organization, or even a personal enterprise seeking an easier means to managing content, content management systems are the best way to go. There are a plethora of systems easily available to you today. However, you must choose wisely to assure that the package you do purchase caters to you needs and is compatible with the most popular software around. Happy hunting!