Internet marketers know very well how important an opt-in list is if they are to succeed in making known their business all over the world. No Internet business can exist and continue to thrive without an opt-in list. Others who fail to build an opt-in list should not expect to make it big in the web business.
Good business sense especially in the web, means being able to build a list of prospects. These are potential customers who may have a need for the products or services being sold by the site and so they should rightly receive regular information about the site.
A person who goes to business should build the foundation of his business if he wants it to be a successful money-making venture. One of the foundations of a good web business is the procurement of a massive opt-in list which will serve as a regular source of potential customers.
Ideally, a no business should be commenced without at least identifying the possible customers who will have a use for their products or services. This means a person who wants to put up a business should first identify his target market and then identify the demands of this market.
A person who has in his hands a massive opt-in list is said to be a winner already because he can start his business from there. A massive opt-in list can be used to maximize the marketing exposure as well as the possible income of the business.
An opt-in list contains the email addresses of possible customers which the marketer should target. An opt-in list is considerably better than a random list of people who may or may not be interested in knowing about the site.
What is good about an opt-in list is that the site owner is assured that the people in the list have given their permission to receive regular mails from the site. It is better to use an opt-in list to avoid being tagged as a spammer and to avoid being on the hate list of people who do not want to receive such mails at all.
Spamming activities is already punishable by law and it will definitely not put you in the good favor of the recipients. Favoring an opt-in list means favoring decency and good web conduct.
However, it is important that the opt-in list is a targeted list to guarantee a high conversion rate to sales. Having a massive opt-in list of people who have no plans now or in the future to buy from the site is useless and defeats the purposes of sending the emails.
It is not easy to build an opt-in list but a person who knows the secret to building one will be a step ahead of the others. The most important thing is to know the ins and outs of the products and the target market so that getting through the target market will be a breeze.
There are several ways of building a massive opt-in list and one of them is to target the Achilles’ heel of the clients. Any person would not deprive himself of anything that is given for free. In the same way, any target client who is informed that he will receive something free will be interested in the proposition.
Once the site has generated enough traffic, the visitors should be encouraged to sign up for the opt-in list by offering them freebies in any form. It can be a newsletter, a how to guide or articles that would help them improve their social and economic life.
Make sure that the freebies will make a certain difference in the lives of the receivers so they will look forward to receiving emails from you. Who knows, they would be so happy with what they have been getting from the site that they will decide to buy and sample the products or services being offered.
A marketer can also offer people incentives for signing up with the opt-in list. The incentive can come in any form. It can be a free special report or a discount on certain publications or ebooks.
Some sites offer good incentives but they forget that site visitors have a lot to do in the Internet and they will easily be discouraged from signing up when they can not do it easily. Make the sign up process easy and efficient so they will no longer have a chance to turn back and say no.