Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.
What is a Keyword?
A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.
Over Optimizing Your Articles
It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times.
What is Keyword Density?
Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you don’t over optimize and you are making sufficient profit from your rankings, then you can choose whatever keyword density you like.
The Right Density
No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results and be seen by more people.
A quick way to get some articles circulating at article sites is by purchasing ones with private label rights. You will need to do some work to these before you submit them.
Understand that other people are purchasing the same private label rights. When several people submit identical articles, each listing themselves as the author, it becomes a problem. Your need to make your private label articles unique.
In most cases, buying these articles allows you to change them in any way you please. It is your choice whether to do a total rewrite or you can just change a few things that will make it different from what the other owners of the same articles have.
Change titles and subtitles completely. Don’t change their meaning, just the wording. Make sure the headline still tells readers what the article is about, just say it in a different way.
Next, change the first and last paragraphs. Again, keep the original meaning of the paragraphs, just change the wording. Just changing a few words in each sentence can make all the difference. Making these changes will only take a couple of minutes. Replace one word with another one that exactly the same meaning as the original word.
Change links that appear in the article. Use your own affiliate links, or even with product links if want, just as long as the links you are placing in the content still fits with the content you are good to go.
Finally, read the article through. Is there anything that you would normally word differently, or even say better? If so, change the wording to your own. With the above changes, the article is an original and no longer just a private label rights one!