Making Your Customer Feel Secure

SOHO business entrepreneurs can use the internet to their advantage in areas of advertising, marketing and e-commerce. There is another area that needs to be mentioned and it’s an area that’s titled “Secure E-Commerce Transactions”.

It’s true that people are spending mass amounts of money online like never before! That means that there is profitability for you in whatever your goods or services are but people will feel more comfortable shopping on the internet knowing that their credit or debit card information won’t be compromised or stolen.

Secure system transactions have improved over the last five years making it safe for people to shop online at their favorite store or internet portal. It is your responsibility, as a business owner, to ensure your customer that their transactions are safe when they visit your web-site to shop for goods or services. E-Commerce security should be integrated your customer service plan.

When you select an e-commerce system, make sure the system is certified and has a Secure Sockets Layer (SSL) Certificate. This program encrypts customer data and uses a private key to read it. In other words, if you have an SSL Certificate in your e-commerce system and your customer makes a transaction; their transaction is scrambled and encrypted so only that the server that has the private key can understand it. No outside sources can hack or break the encryption key.

You can buy an encryption certificate for a year and use it to protect all your customers’ e-commerce transactions. You should ask your host provider if their server support SSL Certificates at the server level which is where your web-site resides.

Verisign has the best SSL encryption services for financial transactions, e-commerce systems and data and voice infrastructure. All e-commerce web sites that are viable usually pick Verisign as their provider for site encryption.

You want your customer’s transactions to be safe. After all, it’s a big part of your business and your customer service operation.

Enjoyed this post? Share it!