A key ingredient of creating a mini e-book is designing the mini e-book’s cover, and matching banners, buttons and sales pages. This is one of the essential parts of creating a professional impression that will actually have a high conversion rate.
You can either hire a professional to design your e-book cover – use a package of ‘stock’ covers that you can then alter or you can design them yourself.
Designing your mini e-book yourself requires software – Photoshop, Paintshop Pro, or GIMP to name but a few, and stock images, which you should carefully check the license of. If you’re a photographer yourself and have professional quality photos, or know one, they might be a good person to contact, otherwise look for sites that deal in royalty free images.
E-book design involves checking perspectives, and matching up edges so that your binding, and front and back covers don’t jar – some graphics of e-books show them looking like REAL books, which, though fiddly, is another huge ‘sell’ from a market perspective. As the cover and packaging is the first thing most people will see of your e-book, you’ll find that its the single biggest ‘make or break’ for initial impressions. There are many packages out there that provide Photoshop action scripts and more to aid in the design of your E book – these action scripts allow you to generate a cover without fiddling with matching up edges and other tasks such as a perspective view that you might want for your e-book or stylised box design.
If you really don’t feel up to the task, you can hire a professional – there are groups of skilled designers that design covers for very reasonable fees. Irregardless of the niche you’re launching into, professional and appealing e-book covers are a must if you expect to sell – and sell well.